Great work starts with a clear challenge—and the right strategy to solve it. Explore how we partner with brands across the food and agriculture industries to turn insights into ideas, ideas into action and action into measurable impact. From integrated campaigns and digital experiences to storytelling, social, PR and beyond, these case studies show how we bring strategy, creativity and industry expertise together to move brands forward.
Increase consumer understanding and awareness of the benefits of ethanol and overcome current barriers to purchase.
See how strategy, creativity and industry expertise come together to solve real business challenges. Explore our case studies by category or industry to find the work, ideas and results most relevant to you.
A refreshed brand identity brought AgriGold’s evolving story to life with greater clarity, consistency and connection across audiences.
Producer-led storytelling brings Merck Animal Health’s innovation to life through authentic on-farm stories, integrated content and digital experiences.
Bringing the new brand to life through an engaging tradeshow experience designed to stand out, connect with customers and build brand momentum.
Bob Evans Foods wanted to strengthen its connection with family mealtime through authentic creator partnerships. While influencer marketing had proven effective, the brand needed a scalable approach that could increase…
A modern CPG website that showcases the full brand portfolio and drives product discovery.
Discover how we partnered with Iowa Corn to transform their previous site into a fresh, high-performing website with a cutting-edge design and user experience.
An engaging awareness campaign pumps up consumers about the benefits of ethanol and Unleaded 88.
An engaged and productive workforce begins with a user-friendly employee intranet.
Turning complex SCN data into an easy-to-use digital tool that helps soybean farmers understand potential yield and profit loss—and take action to protect their operation.
A social media awareness campaign and strong brand partnership strategy help connect with consumers.
Increase the number of sustainability-minded consumers (ages 25-39) who think positively about Wisconsin corn farmers and believe they use sustainable farming practices and act in the best interest of the…
Raise awareness about SCN and ignite more soybean farmers and those who advise them to test soils for SCN and actively manage the threat. Achieve 1 million impressions through ag…
Increase awareness and affinity for Merck Animal Health and its brands among customers they aren’t regularly engaging as well as potential customers through authentic and educational content.
A one-month tour shows companies and consumers the power of soy as a plant-based protein.
#IowansWin celebrates the things that make Iowa great, highlighting corn’s impact on everyday life while inspiring Iowans to share their own wins.
An educational campaign connects with Chicagoans at the gas pump, meeting consumers where they are.
Create an eye-catching, interactive experience at the Super Bowl Live event that supports Hormel Foods’ corporate social responsibility efforts.
Feeding consumers’ appetite for food transparency while building trust in farmers.
Post Consumer Brands® is a top three player in the highly competitive CPG breakfast cereal category. They produce many familiar and nostalgic brands like PEBBLES™ and Malt-O-Meal® cereals. To complement…
A long-term website optimization strategy spanning technical, on-page and off-page SEO.
By putting a real Illinois farm family at the center of the story, the campaign helped build trust in locally raised beef among Chicagoland parents.
A refreshed brand platform brought Iowa Premium’s quality, craftsmanship and Midwest roots to life across every customer touchpoint.
Increase awareness and drive trial of Platinum Yeast from Red Star, while also encouraging digital engagement among a community of millennial bakers via social media and increased web traffic.
A “Let’s Talk Todes” video series featured Coalition experts sharing best management practices for managing SCN.
Raise awareness and drive trial for HORMEL’S BLACK LABEL Breakfast items among consumers.
See how MorganMyers leveraged social media ads to help consumers better understand the nutritional benefits of real beef.
Red Star Yeast is introducing a new product – Platinum Instant Sourdough Yeast – and would like to win the hearts (and purchasing power) of the highly coveted millennial baker.
Position Illinois corn farmers as leaders and connect with consumers on the longevity and sustainability of family farms, farm families' values and corn farmers' role in the economy.
Create brand name awareness of Banamine Transdermal as the first and only FDA-approved pour-on relief for pain and fever in cattle.
Influencing the influencers amplifies messages.
Tap into food & agriculture industry expertise to build campaigns and programs that move your business forward.
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