Illinois Corn Marketing Board Anthem Video Connects on Shared Values
The Work
Position Illinois corn farmers as leaders and connect with consumers on the longevity and sustainability of family farms, farm families’ values and corn farmers’ role in the economy.
The Approach
We can earn consumers’ trust by providing a unique perspective of Illinois corn farmers, demonstrating shared values and farmers’ pride. A compelling brand video shows the sustainability of corn for food, fuel and exports. Plus, a call to action to learn more online, allows consumers to connect with corn and the people who grow it. A mix of programmatic digital display, CTV, social and broadcast media advertising exposes the video to millions.
Growing a Better Future
Like you, Illinois farmers care about their families, their communities and their environment. This message was shared in a brand anthem video featuring a local, Illinois farm family.
Results
Sharing the many unexpected ways Illinois corn positively impacts consumers and the Illinois economy expands its reach and sparks interest in learning more about Illinois farmers and how they grow corn.
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Nearly 10Mimpressions from YouTube pre-rol ads and 234,385 views on YouTube channel
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7,300+clicks on digital banner ad to learn more and 14,048 engagements on facebook
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6.4M+TV ad impressions, reaching nearly 90% of all area households in key Illinois locations
