Meet the Game Changers Campaign Showcases Innovative Producers & Solutions
Producer-led storytelling brings Merck Animal Health’s innovation to life through authentic on-farm stories, integrated content and digital experiences.
Great work starts with a clear challenge—and the right strategy to solve it. Explore how we partner with brands across the food and agriculture industries to turn insights into ideas, ideas into action and action into measurable impact. From integrated campaigns and digital experiences to storytelling, social, PR and beyond, these case studies show how we bring strategy, creativity and industry expertise together to move brands forward.
Increase consumer understanding and awareness of the benefits of ethanol and overcome current barriers to purchase.
See how strategy, creativity and industry expertise come together to solve real business challenges. Explore our case studies by category or industry to find the work, ideas and results most relevant to you.
Producer-led storytelling brings Merck Animal Health’s innovation to life through authentic on-farm stories, integrated content and digital experiences.
Bob Evans Foods wanted to strengthen its connection with family mealtime through authentic creator partnerships. While influencer marketing had proven effective, the brand needed a scalable approach that could increase…
A social media awareness campaign and strong brand partnership strategy help connect with consumers.
Increase the number of sustainability-minded consumers (ages 25-39) who think positively about Wisconsin corn farmers and believe they use sustainable farming practices and act in the best interest of the…
Raise awareness about SCN and ignite more soybean farmers and those who advise them to test soils for SCN and actively manage the threat. Achieve 1 million impressions through ag…
Increase awareness and affinity for Merck Animal Health and its brands among customers they aren’t regularly engaging as well as potential customers through authentic and educational content.
#IowansWin celebrates the things that make Iowa great, highlighting corn’s impact on everyday life while inspiring Iowans to share their own wins.
An educational campaign connects with Chicagoans at the gas pump, meeting consumers where they are.
By putting a real Illinois farm family at the center of the story, the campaign helped build trust in locally raised beef among Chicagoland parents.
Increase awareness and drive trial of Platinum Yeast from Red Star, while also encouraging digital engagement among a community of millennial bakers via social media and increased web traffic.
A “Let’s Talk Todes” video series featured Coalition experts sharing best management practices for managing SCN.
Raise awareness and drive trial for HORMEL’S BLACK LABEL Breakfast items among consumers.
Tap into food & agriculture industry expertise to build campaigns and programs that move your business forward.
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