Agriculture

Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet...

From the evolution of protein sources to challenges in trade and market access, uncover key takeaways from the 2025 Agricultural Relations Council meeting on the future of agriculture.

Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers.

I’ve spent nearly 30 years at MorganMyers helping our Consumer Packaged Goods (CPG) brands and retail clients in the food industry navigate and succeed with their B2B and B2C communications. It’s no surprise that social responsibility and prioritizing sustainability are becoming increasingly important for food companies. To continue leading in the food space, I have...

Our team took home three Golden Ag Relations Council (ARC) awards this year for our work with The SCN Coalition and Illinois Farm Families. Learn more about this prestigious awards program and see our work in action!

Helping move our clients forward with tangible results, based on communications strategy we help them set, is often reward enough. But we’re not ones to turn down hardware that proves it. Especially when it’s a Silver Anvil Award. The PRSA Silver Anvil Awards recognize the best strategic public relations campaigns of the year, and MorganMyers...

We’re pleased to share the agriculture marketing and communications campaigns that landed many of our clients’ first place regional NAMA awards this year.

The agritech market is crowded and encouraging farmers to invest in your new product is an ever-growing challenge. These are the questions you should ask yourself when crafting your strategy.

A powerful agriculture content marketing strategy is essential for building brand awareness and gaining trust from your target audience. Learn how to develop engaging, educational content that aids sales or messaging-based goals.

We are pleased to announce that Illinois Farm Families, the Illinois Corn Marketing Board, & Merck Animal Health received Regional NAMA Awards for their agrimarketing success.

MorganMyers takes home a Best of Show, four first-place wins for communications work during the annual 2020 Best of NAMA ceremony.

The best way to position and introduce new tools to farmers and their influencers doesn’t involve an algorithm or CRISPR. Too much emphasis on what’s new and not enough emphasis on conventional value creation is a guarantee that an agtech company will have trouble breaking through.