Food and agriculture never stand still. Neither do we. Explore our latest research, trends and perspectives on what’s changing across the industries we serve, why it matters and what marketers can do about it.
Are the farmers and retailers you work with using AI? The answer might surprise you. Our MorganMyers AI & Agriculture Report goes in depth on how these key groups are using AI for agriculture.
Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.
Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.
Each generation brings its own style of curiosity to the table. Learn how each age shapes flavor trends and how to best meet them where they’re at with your food products.
From hojicha to chili mango, bold flavors are set to take over menus, grocery aisles and social feeds in the year ahead. The inaugural MorganMyers Food & Flavor Trends Report shares data-driven insights and 2026 food trend predictions that show why some flavors move from buzz to pantry staple.
Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love.
Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness.
With more consumers turning to social media voices for trusted information about their food choices, the opportunity for food brands to work with reputable influencers is growing. Find out what makes influencer marketing an effective approach for food brands and what strategies are working.
The U.S. Department of Agriculture’s mandatory Bioengineering Food Disclosure Law will now require bioengineered foods to include a label on their packaging. Find out what this means for the future of brand marketing.
This guide covers everything you need to know about preventing a food industry crisis before it hits and steps to follow if a PR disaster does occur.
Want consumers to drool over your new food product? These creative sampling strategies will strike up brand awareness and demand, fast.
From what’s on a food label to the way certain foods make us feel inside and out, consumer feelings about food products are evolving. These are the current trends shaping the industry – and how your brand can get ahead of the curve.
Your brand narrative is more than a unique story about how you got started. It’s the process of building trust with consumers through transparency and empathy. Follow these steps to create yours.
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What’s next on consumers’ plates and, more important, what will still be there a year from now? Our annual MorganMyers Food & Flavor Trends Report explores the ingredients, flavors and cultural shifts shaping the future of food, helping organizations separate passing fads from trends with staying power.
Artificial intelligence is reshaping agriculture, but technology adoption depends on trust. Based on proprietary research, this report explores how farmers view AI, where they see opportunity and what organizations need to know to earn confidence in a rapidly changing landscape.
