Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet…

When new technology emerges, not everyone embraces it at the same pace. Some people are eager to experiment, others prefer to wait until the value is proven, and many fall somewhere in between. It’s a pattern so common that it has a name: the Diffusion of Innovations Theory. As Dr. Serhat Kurt explains: “Adopting new…

Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.

Farmers and ranchers aren’t just curious about AI — they’re already putting it to work. Our recent study mapping farm adoption and attitudes toward artificial intelligence showed they’re using AI as a support tool and a time-saver to help run their operations. But they also told us they’d like it to do more. They can…

Are the farmers and retailers you work with using AI? The answer might surprise you. Our MorganMyers AI & Agriculture Report goes in depth on how these key groups are using AI for agriculture.

Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.

How your brand shows up in AI search results like ChatGPT, Google AI Overviews and more can be directly impacted by your social media presence. Discover how AI search tools reference social media and how to manage it.

Levelling up your content marketing in the age of ChatGPT? Find out what are best practices for GEO.

Each generation brings its own style of curiosity to the table. Learn how each age shapes flavor trends and how to best meet them where they’re at with your food products.

How does ChatGPT or Perplexity Search compare to traditional search engines? Check out our latest blog to find out.

From hojicha to chili mango, bold flavors are set to take over menus, grocery aisles and social feeds in the year ahead. The inaugural MorganMyers Food & Flavor Trends Report shares data-driven insights and 2026 food trend predictions that show why some flavors move from buzz to pantry staple.

Learn the answer behind the question “What is generative engine optimization?” in this overview covering the basics of AI in search.

2024 marks the end of MorganMyers’ remarkable shareholders’ leadership. Discover the impact they’ve had on our food and ag clients.

We’re entering 2025 with a new leadership team at the helm. Get to know the team and see what’s next for MorganMyers.

MorganMyers took home Consumer Best of Show, five 1st place awards and three merit awards at Best of NAMA.

Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love.

Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness.

With more consumers turning to social media voices for trusted information about their food choices, the opportunity for food brands to work with reputable influencers is growing. Find out what makes influencer marketing an effective approach for food brands and what strategies are working.

The U.S. Department of Agriculture’s mandatory Bioengineering Food Disclosure Law will now require bioengineered foods to include a label on their packaging. Find out what this means for the future of brand marketing.

This guide covers everything you need to know about preventing a food industry crisis before it hits and steps to follow if a PR disaster does occur.

Want consumers to drool over your new food product? These creative sampling strategies will strike up brand awareness and demand, fast.

From what’s on a food label to the way certain foods make us feel inside and out, consumer feelings about food products are evolving. These are the current trends shaping the industry – and how your brand can get ahead of the curve.

Your brand narrative is more than a unique story about how you got started. It’s the process of building trust with consumers through transparency and empathy. Follow these steps to create yours.

Food labels often mislead and confuse consumers. Here’s how to tell your brand story and build trust with buyers beyond food packaging buzzwords.

Consumer behaviors and restaurant choices will continue to evolve as a result of COVID-19. Consider these insights when refining your restaurant’s marketing and communications strategies.

Tips on managing and responding to consumer behavior changes, so that your brand has longevity no matter the trend.

MM counselor, Morgan Wilde, explores how COVID-19 is shifting eating behavior and what brands can do to adapt to these trends.

MM counselor, Morgan Wilde, explores how COVID-19 is shifting consumer behavior and what brands can do to adapt to these trends.

MM counselor, Morgan Wilde, explores how COVID-19 is shifting consumer behavior and what brands can do to adapt to these trends.

From farmer to processor to marketer to consumer, the Big Food Dilemma affects us all. We’re confronted with the same challenging questions. It’s overwhelming and confusing.