Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet…

When new technology emerges, not everyone embraces it at the same pace. Some people are eager to experiment, others prefer to wait until the value is proven, and many fall somewhere in between. It’s a pattern so common that it has a name: the Diffusion of Innovations Theory. As Dr. Serhat Kurt explains: “Adopting new…

Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.

Farmers and ranchers aren’t just curious about AI — they’re already putting it to work. Our recent study mapping farm adoption and attitudes toward artificial intelligence showed they’re using AI as a support tool and a time-saver to help run their operations. But they also told us they’d like it to do more. They can…

Are the farmers and retailers you work with using AI? The answer might surprise you. Our MorganMyers AI & Agriculture Report goes in depth on how these key groups are using AI for agriculture.

Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.

When it comes to AI search, brands that clearly answer questions like “How do I connect AI and PR?” are more likely to surface in AI generated results. Learn how to take advantage of the ways AI and PR/media interact in the new digital landscape.

How your brand shows up in AI search results like ChatGPT, Google AI Overviews and more can be directly impacted by your social media presence. Discover how AI search tools reference social media and how to manage it.

Levelling up your content marketing in the age of ChatGPT? Find out what are best practices for GEO.

Each generation brings its own style of curiosity to the table. Learn how each age shapes flavor trends and how to best meet them where they’re at with your food products.

How does ChatGPT or Perplexity Search compare to traditional search engines? Check out our latest blog to find out.

From hojicha to chili mango, bold flavors are set to take over menus, grocery aisles and social feeds in the year ahead. The inaugural MorganMyers Food & Flavor Trends Report shares data-driven insights and 2026 food trend predictions that show why some flavors move from buzz to pantry staple.

Learn the answer behind the question “What is generative engine optimization?” in this overview covering the basics of AI in search.

From the evolution of protein sources to challenges in trade and market access, uncover key takeaways from the 2025 Agricultural Relations Council meeting on the future of agriculture.

2024 marks the end of MorganMyers’ remarkable shareholders’ leadership. Discover the impact they’ve had on our food and ag clients.

We’re entering 2025 with a new leadership team at the helm. Get to know the team and see what’s next for MorganMyers.

We’re hitting a big milestone and a new era in our journey as an ag and food communications agency. See what the future looks like for MorganMyers, a G&S Agency.

It’s important to understand your audience before you develop a strategy. Learn about audience personas and how to create one.

To make your content marketing meaningful, start with a content strategy. Learn how starting with strategy can set up your marketing campaigns for success.

Explore the power of cause marketing and how it can help your brand authentically connect with consumers and drive business success.

Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers.

Thirty-four million Americans are food insecure. This Hunger Action Month, MorganMyers is sharing how we do our part to fight food insecurity in our states. Learn more about our efforts.

Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love.

A brand refresh goes far beyond changing your logo or packaging. Learn what it means to refresh your brand and how this investment can redefine your brand’s relationship with customers.

A brand refresh goes far beyond changing your logo or packaging. Learn what it means to refresh your brand and how this investment can redefine your brand’s relationship with customers.

Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness.

I’ve spent nearly 30 years at MorganMyers helping our Consumer Packaged Goods (CPG) brands and retail clients in the food industry navigate and succeed with their B2B and B2C communications. It’s no surprise that social responsibility and prioritizing sustainability are becoming increasingly important for food companies. To continue leading in the food space, I have…

Our team took home three Golden Ag Relations Council (ARC) awards this year for our work with The SCN Coalition and Illinois Farm Families. Learn more about this prestigious awards program and see our work in action!

Helping move our clients forward with tangible results, based on communications strategy we help them set, is often reward enough. But we’re not ones to turn down hardware that proves it. Especially when it’s a Silver Anvil Award. The PRSA Silver Anvil Awards recognize the best strategic public relations campaigns of the year, and MorganMyers…

With more consumers turning to social media voices for trusted information about their food choices, the opportunity for food brands to work with reputable influencers is growing. Find out what makes influencer marketing an effective approach for food brands and what strategies are working.

We’re pleased to share the agriculture marketing and communications campaigns that landed many of our clients’ first place regional NAMA awards this year.

The U.S. Department of Agriculture’s mandatory Bioengineering Food Disclosure Law will now require bioengineered foods to include a label on their packaging. Find out what this means for the future of brand marketing.

The agritech market is crowded and encouraging farmers to invest in your new product is an ever-growing challenge. These are the questions you should ask yourself when crafting your strategy.

Too many brands are telling, rather than showing their strides toward a more sustainable future. Grab our tips on how to develop sustainability messaging that builds trust with your customers.

This guide covers everything you need to know about preventing a food industry crisis before it hits and steps to follow if a PR disaster does occur.

Your brand may be guilty of committing design sins. Learn how to avoid making these mistakes, and, better yet, create amazing experiences that engage your target audience.