Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet…

When new technology emerges, not everyone embraces it at the same pace. Some people are eager to experiment, others prefer to wait until the value is proven, and many fall somewhere in between. It’s a pattern so common that it has a name: the Diffusion of Innovations Theory. As Dr. Serhat Kurt explains: “Adopting new…

Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.

Farmers and ranchers aren’t just curious about AI — they’re already putting it to work. Our recent study mapping farm adoption and attitudes toward artificial intelligence showed they’re using AI as a support tool and a time-saver to help run their operations. But they also told us they’d like it to do more. They can…

Are the farmers and retailers you work with using AI? The answer might surprise you. Our MorganMyers AI & Agriculture Report goes in depth on how these key groups are using AI for agriculture.

Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.

When it comes to AI search, brands that clearly answer questions like “How do I connect AI and PR?” are more likely to surface in AI generated results. Learn how to take advantage of the ways AI and PR/media interact in the new digital landscape.

How your brand shows up in AI search results like ChatGPT, Google AI Overviews and more can be directly impacted by your social media presence. Discover how AI search tools reference social media and how to manage it.

Levelling up your content marketing in the age of ChatGPT? Find out what are best practices for GEO.

Each generation brings its own style of curiosity to the table. Learn how each age shapes flavor trends and how to best meet them where they’re at with your food products.

How does ChatGPT or Perplexity Search compare to traditional search engines? Check out our latest blog to find out.

From hojicha to chili mango, bold flavors are set to take over menus, grocery aisles and social feeds in the year ahead. The inaugural MorganMyers Food & Flavor Trends Report shares data-driven insights and 2026 food trend predictions that show why some flavors move from buzz to pantry staple.

Learn the answer behind the question “What is generative engine optimization?” in this overview covering the basics of AI in search.

From the evolution of protein sources to challenges in trade and market access, uncover key takeaways from the 2025 Agricultural Relations Council meeting on the future of agriculture.

2024 marks the end of MorganMyers’ remarkable shareholders’ leadership. Discover the impact they’ve had on our food and ag clients.

We’re entering 2025 with a new leadership team at the helm. Get to know the team and see what’s next for MorganMyers.

We’re hitting a big milestone and a new era in our journey as an ag and food communications agency. See what the future looks like for MorganMyers, a G&S Agency.

MorganMyers took home Consumer Best of Show, five 1st place awards and three merit awards at Best of NAMA.

It’s important to understand your audience before you develop a strategy. Learn about audience personas and how to create one.

To make your content marketing meaningful, start with a content strategy. Learn how starting with strategy can set up your marketing campaigns for success.

Explore the power of cause marketing and how it can help your brand authentically connect with consumers and drive business success.

Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers.

Thirty-four million Americans are food insecure. This Hunger Action Month, MorganMyers is sharing how we do our part to fight food insecurity in our states. Learn more about our efforts.

Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love.

A brand refresh goes far beyond changing your logo or packaging. Learn what it means to refresh your brand and how this investment can redefine your brand’s relationship with customers.

A brand refresh goes far beyond changing your logo or packaging. Learn what it means to refresh your brand and how this investment can redefine your brand’s relationship with customers.

Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness.

I’ve spent nearly 30 years at MorganMyers helping our Consumer Packaged Goods (CPG) brands and retail clients in the food industry navigate and succeed with their B2B and B2C communications. It’s no surprise that social responsibility and prioritizing sustainability are becoming increasingly important for food companies. To continue leading in the food space, I have…

Our team took home three Golden Ag Relations Council (ARC) awards this year for our work with The SCN Coalition and Illinois Farm Families. Learn more about this prestigious awards program and see our work in action!

Helping move our clients forward with tangible results, based on communications strategy we help them set, is often reward enough. But we’re not ones to turn down hardware that proves it. Especially when it’s a Silver Anvil Award. The PRSA Silver Anvil Awards recognize the best strategic public relations campaigns of the year, and MorganMyers…

With more consumers turning to social media voices for trusted information about their food choices, the opportunity for food brands to work with reputable influencers is growing. Find out what makes influencer marketing an effective approach for food brands and what strategies are working.

We’re pleased to share the agriculture marketing and communications campaigns that landed many of our clients’ first place regional NAMA awards this year.

The U.S. Department of Agriculture’s mandatory Bioengineering Food Disclosure Law will now require bioengineered foods to include a label on their packaging. Find out what this means for the future of brand marketing.

The agritech market is crowded and encouraging farmers to invest in your new product is an ever-growing challenge. These are the questions you should ask yourself when crafting your strategy.

Too many brands are telling, rather than showing their strides toward a more sustainable future. Grab our tips on how to develop sustainability messaging that builds trust with your customers.

This guide covers everything you need to know about preventing a food industry crisis before it hits and steps to follow if a PR disaster does occur.

Your brand may be guilty of committing design sins. Learn how to avoid making these mistakes, and, better yet, create amazing experiences that engage your target audience.

A powerful agriculture content marketing strategy is essential for building brand awareness and gaining trust from your target audience. Learn how to develop engaging, educational content that aids sales or messaging-based goals.

Want consumers to drool over your new food product? These creative sampling strategies will strike up brand awareness and demand, fast.

Despite the many myths, email marketing is not dead. A personalized email marketing strategy creates multiple benefits, including improved ROI and brand loyalty. Read on to learn what it takes to build a successful approach.

From what’s on a food label to the way certain foods make us feel inside and out, consumer feelings about food products are evolving. These are the current trends shaping the industry – and how your brand can get ahead of the curve.

Your brand narrative is more than a unique story about how you got started. It’s the process of building trust with consumers through transparency and empathy. Follow these steps to create yours.

Social media is a powerful tool for brands to engage with their audiences and is often the first impression for potential customers. Research shows 33% of customers identify social media as their primary source for finding new brands, products, and services. Your social channels can be a strong asset for your brand to creatively communicate…

The first three seconds a visitor spends on a website are often a reason they leave brands behind. Read on to find out what it takes to create a captivating, desirable user experience through your website design, driving brand loyalty and conversions.

Food labels often mislead and confuse consumers. Here’s how to tell your brand story and build trust with buyers beyond food packaging buzzwords.

From determining whether or not there’s a market for your new food product to understanding its distribution and promotion strategy, use these tips for product launch success.

Every generation speaks its own unique language. These trends will inspire your creativity when marketing across generations, from Baby Boomers to Gen Z.

Consumer behaviors and restaurant choices will continue to evolve as a result of COVID-19. Consider these insights when refining your restaurant’s marketing and communications strategies.

Creating an SEO strategy can make a major impact on your business growth and website conversions if done correctly. Here are the most important SEO factors to focus on first – no paid tools necessary.

Awful phone camera? No problem. Our Creative Director shares her top secrets to snapping beautiful food pics like a pro for the ‘gram.

We are pleased to announce that Illinois Farm Families, the Illinois Corn Marketing Board, & Merck Animal Health received Regional NAMA Awards for their agrimarketing success.

Tips on managing and responding to consumer behavior changes, so that your brand has longevity no matter the trend.

MM counselor, Morgan Wilde, explores how COVID-19 is shifting eating behavior and what brands can do to adapt to these trends.

MM counselor, Morgan Wilde, explores how COVID-19 is shifting consumer behavior and what brands can do to adapt to these trends.

MorganMyers takes home a Best of Show, four first-place wins for communications work during the annual 2020 Best of NAMA ceremony.

MM counselor, Morgan Wilde, explores how COVID-19 is shifting consumer behavior and what brands can do to adapt to these trends.

Long-time MMer Laurie Redman-Steen bids farewell to MorganMyers after a successful 40-year career in ag communications.

The best way to position and introduce new tools to farmers and their influencers doesn’t involve an algorithm or CRISPR. Too much emphasis on what’s new and not enough emphasis on conventional value creation is a guarantee that an agtech company will have trouble breaking through.

Access to time-pressed farmers can be a challenge for agtech companies looking for increased trial participation or expanded market share.

From media relations to influencer events, MorganMyers’ clients took home one Best of Show, five firsts and two merits for work over the past year.

If you want brand loyalty, consumers need to know more than what you make. They need to know what difference you make – your brand purpose.

Today’s consumers crave a deeper relationship with the brands they choose. We can drive that connection to move your brand forward.

From farmer to processor to marketer to consumer, the Big Food Dilemma affects us all. We’re confronted with the same challenging questions. It’s overwhelming and confusing.

From quick-moving crisis communications to personal relationships, developing skills alongside other global agencies has proved valuable for MM.

The next generation communicates much differently than previous ones. Our own Gen Zer breaks down the barriers for reaching current and future consumers.

Food and agriculture trends don’t have geographical borders. We partner with agencies around the world to expand our capacity and gain wisdom.

From cocoa butter to health care, our network of partners share what tools help them achieve success for their clients.

From the bright-eyed attendees to the target audience of now, “millennials” was more than a buzzword at the 2017 NAMA conference in the Lone Star State.

From food waste to feel-good initiatives, CSR is changing with younger demographics entering the workforce and marketplace.

Attending annual conferences has a variety of benefits, from professional development and networking to expanding your horizons with food and fun.

While we’re often the teachers, traveling for clients provides learning opportunities and new experiences.

Immersing oneself in a new culture and new location brings fresh thinking and a different perspective.