Post Consumer Brands Employee Intranet Relaunch Creates Better Employee Connection
The Work
To better serve Post Consumer Brands employees and mitigate these challenges, we identify the opportunity to replace their intranet, “Better Center,” with a more modern, functional, and personalized experience that more effectively connects employees across all job functions and locations and enables a more productive workplace.
The Challenge
Post Consumer Brands™ employees report accessibility and usability challenges within their employee intranet – contributing to organizational communication gaps and a decrease in employee productivity. This leads to a decline in employee engagement and retention rates – especially for deskless plant employees that do not regularly use a computer for work.
Approach
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Vendor Selection:
We evaluate intranet vendors in the marketplace and partner with Interact Software.
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Content Audit:
We conduct an in-depth content audit to identify content overlap and gaps and outline a new intuitive sitemap structure.
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Content Migration:
We help migrate content and build templates for homepages, resource pages, and more.
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Improve Relevancy:
Implement keyword tagging and Interact’s cutting-edge personalization.
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Support Launch Day Promotions:
Design materials for in-office launch day activities, including larger-than-life cereal floor stickers and QR code posters.
A Fresh Intranet Look-and-Feel Improves UX
By evaluating performance of existing intranet content, we make strategic recommendations for an easily navigable top navigation structure. We outline and implement location-specific homepages that include highly targeted news and updates, ensuring employees see personalized content relevant to their role.
Driving Awareness of New Intranet Through Captivating Email Campaigns
Branded email communications and a new Better Center ‘teaser’ video are designed and distributed to all PCB™ employees to build awareness around the new intranet launch.
Vibrant promotional materials drive awareness
Floor stickers, table tents, coffee sleeves, and more branded materials generate awareness of the new Better Center launch and encourage employees to scan QR codes to watch a video introducing exciting new features to come.
The Better Center Monthly Challenge
email campaign encourages adoption by incentivizing employees to complete small tasks for a chance to win prizes.
Results
Employees report significant improvements in Better Center content accessibility and navigability in annual corporate communications survey distributed by Post Consumer Brands. MorganMyers continues to support Post Consumer Brands through monthly performance reporting/analysis and ongoing optimizations to continually improve user experience and ensure Better Center continues to best serve employees.
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7%Progress: 7%7% increase in adoption rate YoY
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51%Progress: 51%51% increase YoY in average monthly news article views
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38%Progress: 33%38% average monthly increase in employee engagement
