Cargill Animal Nutrition Health PEAK Tradeshow Booth Brings New Brand to Life
The Work
A new brand can be exciting, but it needs to be launched in an engaging way. Cargill Animal Nutrition and Health needed help introducing a new brand look at PEAK – a key poultry industry event. Global guidelines needed to be adapted to fit the North America poultry market and a completely redesigned tradeshow booth and customer event were required to showcase the new look and feel.
Approach
Using the global guidelines as a base, MorganMyers adapted the brand look and feel to North America. Featuring bright colors, bold type, engaging copy and stand-alone images, the tradeshow booth and customer event featured a fun, inviting look that stood apart from competitors and captured attention.
Bringing the Brand to Life at PEAK
Having a successful launch at PEAK, Cargill wants to continue showcasing the new brand across marketing efforts. The new tradeshow booth and supporting materials will be used to build team ownership of the brand and customer engagement.
A reskinned tradeshow booth featuring the new brand look and feel alongside a new product portfolio.
Supporting column wraps, video and digital assets around the tradeshow provided a cohesive Cargill brand experience.
Details made the difference at the customer event, tying Cargill names, faces and expertise to the new brand.
