Iowa Corn "Iowans Win" Social Media Campaign Inspires Positivity & UGC
The Work
Economic hardships and uncertainty due to inflation, high prices, and continued shortages were running high. Food and fuel were primary concerns. #IowansWin celebrates the things that make Iowa great, highlighting corn’s impact on everyday life while inspiring Iowans to share their own wins. Iowa Corn uses this time to make connections, build rapport and gain understanding through a positive campaign linking all Iowans — farmers and non-farmers alike.
The Challenge
Raise awareness of the powerful impact corn has on everyday life and inspire fellow Iowans to spread positivity and share their wins.
Approach
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Social:
“What’s your win?” encourages Iowans to share big and small wins using #iowanswin.
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Influencers:
Local voices expand reach and engagement by connecting with Iowans where they share and discover content.
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Landing Page:
A dedicated page explores the many ways corn helps Iowans win.
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Events:
County fairs, the Iowa State Fair and Cy-Hawk events invite attendees to share their wins on social.
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Social Media listening
effort underpins the whole campaign, allowing Iowa Corn to monitor and identify user generated content (UGC) and engage with and share.
Amplifying the Impact of Corn Through Promoted Social Posts
Iowa Corn-promoted posts featured both UGC + Iowa Corn photos and videos, and tapped into unique Iowa events, seasonal happenings and social trends.
#IOWANSWIN
Ongoing social media listening tracked campaign hashtag use as well as other relevant hashtags for engagement and sharing opportunites.
Bringing It All Together Through an Engaging Website Experience
A dedicated landing page featured more of the surprising everyday wins connected to corn like fuel, food and conservation. A social media feed also pulled in campaign related UGC.
Results
The #IowansWin campaign delivered strong reach and engagement while building awareness of corn’s connection to everyday life across Iowa:
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1.5 MILLIONImpressions
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40.8kEngagements
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378#IOWANSWIN posts
